Awareness
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Awareness of a brand or of a supplier among consumers. The assumption is true only under the condition that there is the “evoked set” by the purchase decision (-> brand awareness).
Source
ICV-Statement „Grundmodell für Kommunikations-Controlling“
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
