Awareness

Awareness of a brand or of a supplier among consumers. The assumption is true only under the condition that there is the “evoked set” by the purchase decision (-> brand awareness).

Source

ICV-Statement „Grundmodell für Kommunikations-Controlling“

Internet

[1]www.communicationcontrolling.de

First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe