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Communication(s) Scorecard

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The Communication Scorecard, which is derived from the concept of the Balanced Scorecard, presents the performance of the communication department and orientates them towards strategic aims of the company.

Source

ICV-Statement "Grundmodell für Kommunikations-Controlling"

Internet

[1]www.communicationcontrolling.de

First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe

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