Corporate Identity
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Revision as of 10:34, 11 October 2011 by 83.23.134.99 (talk) (Created page with "Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought...")
Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player.
Source
ICV-Statement "Grundmodell für Kommunikations-Controlling"
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
