Share of Voice / Noise
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Revision as of 14:31, 6 October 2011 by 88.73.90.181 (talk) (Created page with "A share of voice is a marketing index which describes the share of contacts that can be achieved in a defined niche, on the market or among an audience. It is calculated from the...")
A share of voice is a marketing index which describes the share of contacts that can be achieved in a defined niche, on the market or among an audience. It is calculated from the quotient of net _ range (number of target-person contacts by own advertisement) and gross _ range (number of target-person contacts by advertisement in the industry). A share of noise (SON): it indicates which parts of the whole advertising budget in Germany – depending on its own market size, measured by _ brand recall, – should be spent in order to increase one’s own market presence.
