B2C
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Revision as of 10:39, 11 October 2011 by 83.23.134.99 (talk) (Created page with "Business-to-consumer (abbreviated B2C) deals with communication and business relations between companies and private individuals (consumers), as oppose to communication relations...")
Business-to-consumer (abbreviated B2C) deals with communication and business relations between companies and private individuals (consumers), as oppose to communication relations with other companies or authorities (business-to-business, B2B).
Source
ICV-Statement "Grundmodell für Kommunikations-Controlling"
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
