Media resonance analysis
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Revision as of 09:19, 17 October 2011 by 79.186.194.30 (talk)
Refinement of media monitoring that analyzes accents in content (tenor, tonality etc.) according to the mapping and quantitative registration of external outputs and calculates data for further analysis of value-added contribution. Up till now there have been no standards established for the methods of media resonance analysis.
Source
ICV-Statement „Grundmodell für Kommunikations-Controlling“
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
