Mission statement
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Revision as of 16:19, 13 December 2010 by Markus Berger-Vogel (talk | contribs) (→IGC-DEFINITION (abbreviated))
IGC-DEFINITION (abbreviated)
Mission statement / Leitbild
The mission statement provides the basis for defining how a company is managed. The mission statement does this by familiarising the firm’s employees with the main objectives and parameters of the enterprise’s whole range of activities. So, a clear mission statement answers the question: Who do we want to be? It is a written expression of corporate identity.
from: IGC-Controller-Wörterbuch, International Group of Controlling (Hrsg.)
