Difference between revisions of "Communication(s) Scorecard"
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The Communication Scorecard, which is derived from the concept of the Balanced Scorecard, presents the performance of the communication department and orientates them towards strategic aims of the company. | The Communication Scorecard, which is derived from the concept of the Balanced Scorecard, presents the performance of the communication department and orientates them towards strategic aims of the company. | ||
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== Source == | == Source == | ||
Revision as of 10:36, 11 October 2011
The Communication Scorecard, which is derived from the concept of the Balanced Scorecard, presents the performance of the communication department and orientates them towards strategic aims of the company.
Source
ICV-Statement "Grundmodell für Kommunikations-Controlling"
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
