Difference between revisions of "Brand Awareness"
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== Source == | == Source == | ||
ICV-Statement "Grundmodell für Kommunikations-Controlling" | ICV-Statement "Grundmodell für Kommunikations-Controlling" | ||
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== Internet == | == Internet == | ||
[http://www.communicationcontrolling.de]www.communicationcontrolling.de | [http://www.communicationcontrolling.de]www.communicationcontrolling.de | ||
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== First version by == | == First version by == | ||
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe | ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe | ||
Revision as of 10:36, 11 October 2011
In brand awareness we distinguish between active, not reinforced brand recall and passive, reinforced brand recognition. Brand awareness is a prerequisite for customers to relate to the brand association and image. Moreover, known brands are bought more often than unknown ones.
Source
ICV-Statement "Grundmodell für Kommunikations-Controlling"
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
