Difference between revisions of "Share of Voice / Noise"
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| − | A share of voice is a marketing index which describes the share of contacts that can be achieved in a defined niche, on the market or among an audience. It is calculated from the quotient of net | + | A share of voice is a marketing index which describes the share of contacts that can be achieved in a defined niche, on the market or among an audience. It is calculated from the quotient of net range (number of target-person contacts by own advertisement) and gross range (number of target-person contacts by advertisement in the industry). A share of noise (SON): it indicates which parts of the whole advertising budget in Germany – depending on its own market size, measured by brand recall, – should be spent in order to increase one’s own market presence. |
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| + | == Source == | ||
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| + | ICV-Statement „Grundmodell für Kommunikations-Controlling“ | ||
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| + | == Internet == | ||
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| + | www.communicationcontrolling.de | ||
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| + | == First version's author == | ||
| + | Work group Kommunikations-Controlling im ICV, leader: Dr. Reimer Stobbe | ||
Revision as of 14:45, 6 October 2011
A share of voice is a marketing index which describes the share of contacts that can be achieved in a defined niche, on the market or among an audience. It is calculated from the quotient of net range (number of target-person contacts by own advertisement) and gross range (number of target-person contacts by advertisement in the industry). A share of noise (SON): it indicates which parts of the whole advertising budget in Germany – depending on its own market size, measured by brand recall, – should be spent in order to increase one’s own market presence.
Source
ICV-Statement „Grundmodell für Kommunikations-Controlling“
Internet
www.communicationcontrolling.de
First version's author
Work group Kommunikations-Controlling im ICV, leader: Dr. Reimer Stobbe
