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Difference between revisions of "Input"

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The term image describes the general overall internal picture of an object of opinion created by a person (e.g. a person or a group of people, organization, city or place, product). There are associations and emotions linked to an object of opinion. These are created both in a conscious and cognitive way as well as unconsciously on the level of feelings. That is why an image can be formed through external information and perceptions.  
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Classical controlling definition:
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Characteristic for image is that it is with time stabilized and strengthened, in spite of the fact that image is influenced by certain dynamics. Therefore it is actually a picture of mood for which the object of opinion is not so much important as the feelings that are associated with it. An image can contain positive associations as well as negative ones.
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Factor input:  what (communication)-performance, assessed by cost accounting, was produced or purchased?
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Understanding in the context of communication:
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In order to be able to carry out communication as a bilateral process of exchanging meanings, constructing reality and influencing, we first need communication and understanding operations in the company. It can be analyzed on the input-level to what extent these occur as far as appropriate time, content, form and resources are concerned. Effective methods here are checklists (e.g. keeping the standards for press information, online texts etc.) and content-analytic procedures (e.g. for evaluation to what extend all bits of press information contain the arranged corporate messages). According to them the performance of communication department or agencies is assessed.  
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Conclusion: communicators still understand “input” typically as a starting point of communicative action processes, so what we communicate to the receiver. In classical understanding of controlling the communication process begins first with the end of a previously completed process of production and that is why it is supposed to be seen, from the point of view of a controller, as “output”.
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Input is the "expense" that is valued at costs. Input is necessary for producing communicative measures and matches therefore the effect-level model.
  
  
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== First version by ==
 
== First version by ==
 
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
 
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
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== A Bicycle Nomad Prepares for Re-entry ==
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In 2010, Manjula Martin and her partner set out to see the world the old-fashioned way: by bicycle. With little money, no itinerary, gadgets or training, they traversed five countries and 3,500 miles and discovered a world filled with generosity. In this article, Manjula Martin describes the transition from bike to home with four rules for re-entry that are strikingly authentic, grounded, and universal.
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[[http://goodvillenews.com/A-Bicycle-Nomad-Prepares-for-Re-entry-S6sLCO.html A Bicycle Nomad Prepares for Re-entry]]
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[[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]
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== How To Let Go of Insecurities 7 Steps To Build Your Confidence ==
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Self-worth comes from one thing thinking that you are worthy. Wayne DyerIts okay to have insecurities, we all do and its crucial for us to observe and understand the impact these insecurities have on the quality of our lives.
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[[http://goodvillenews.com/How-To-Let-Go-of-Insecurities-7-Steps-To-Build-Your-Confiden-APt.html How To Let Go of Insecurities 7 Steps To Build Your Confidence]]
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[[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]
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== Use Your Talents Give More Receive More ==
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When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, I used everything you gave me.Erma Bombeck
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[[http://goodvillenews.com/Use-Your-Talents-Give-More-Receive-More-n807aT.html Use Your Talents Give More Receive More]]
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[[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]
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== Daughter Saves Father by Lifting Car Off Him ==
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A fast acting 22-year-old has been hailed a hero after she lifted up a car weighing a ton and a half to save her father, who became crushed under his BMW 525i.
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[[http://goodvillenews.com/Daughter-Saves-Father-by-Lifting-Car-Off-Him-Ytw5BL.html Daughter Saves Father by Lifting Car Off Him]]
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[[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]
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== What Ive Learned About Learning ==
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We learn more by looking for the answer to a question and not finding it than we do from learning the answer itself. ~Lloyd AlexanderI am a teacher and an avid learner, and Im passionate about both.Im a teacher because I help Eva homeschool our kids OK, she does most of the work, but I do help, mostly with math but with everything else too.
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[[http://goodvillenews.com/What-Ive-Learned-About-Learning-I45BZI.html What Ive Learned About Learning]]
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[[http://goodvillenews.com/wk.html GoodvilleNews.com - good, positive news, inspirational stories, articles]]

Latest revision as of 03:50, 10 August 2012

Classical controlling definition: Factor input: what (communication)-performance, assessed by cost accounting, was produced or purchased?

Understanding in the context of communication:

In order to be able to carry out communication as a bilateral process of exchanging meanings, constructing reality and influencing, we first need communication and understanding operations in the company. It can be analyzed on the input-level to what extent these occur as far as appropriate time, content, form and resources are concerned. Effective methods here are checklists (e.g. keeping the standards for press information, online texts etc.) and content-analytic procedures (e.g. for evaluation to what extend all bits of press information contain the arranged corporate messages). According to them the performance of communication department or agencies is assessed.

Conclusion: communicators still understand “input” typically as a starting point of communicative action processes, so what we communicate to the receiver. In classical understanding of controlling the communication process begins first with the end of a previously completed process of production and that is why it is supposed to be seen, from the point of view of a controller, as “output”. Input is the "expense" that is valued at costs. Input is necessary for producing communicative measures and matches therefore the effect-level model.


Source

ICV-Statement „Grundmodell für Kommunikations-Controlling“

Internet

[1]www.communicationcontrolling.de

First version by

ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe

A Bicycle Nomad Prepares for Re-entry

In 2010, Manjula Martin and her partner set out to see the world the old-fashioned way: by bicycle. With little money, no itinerary, gadgets or training, they traversed five countries and 3,500 miles and discovered a world filled with generosity. In this article, Manjula Martin describes the transition from bike to home with four rules for re-entry that are strikingly authentic, grounded, and universal. 

[A Bicycle Nomad Prepares for Re-entry]

[GoodvilleNews.com - good, positive news, inspirational stories, articles]

How To Let Go of Insecurities 7 Steps To Build Your Confidence

Self-worth comes from one thing thinking that you are worthy. Wayne DyerIts okay to have insecurities, we all do and its crucial for us to observe and understand the impact these insecurities have on the quality of our lives. 

[How To Let Go of Insecurities 7 Steps To Build Your Confidence]

[GoodvilleNews.com - good, positive news, inspirational stories, articles]

Use Your Talents Give More Receive More

When I stand before God at the end of my life, I would hope that I would not have a single bit of talent left, and could say, I used everything you gave me.Erma Bombeck 

[Use Your Talents Give More Receive More]

[GoodvilleNews.com - good, positive news, inspirational stories, articles]

Daughter Saves Father by Lifting Car Off Him

A fast acting 22-year-old has been hailed a hero after she lifted up a car weighing a ton and a half to save her father, who became crushed under his BMW 525i. 

[Daughter Saves Father by Lifting Car Off Him]

[GoodvilleNews.com - good, positive news, inspirational stories, articles]

What Ive Learned About Learning

We learn more by looking for the answer to a question and not finding it than we do from learning the answer itself. ~Lloyd AlexanderI am a teacher and an avid learner, and Im passionate about both.Im a teacher because I help Eva homeschool our kids OK, she does most of the work, but I do help, mostly with math but with everything else too. 

[What Ive Learned About Learning]

[GoodvilleNews.com - good, positive news, inspirational stories, articles]

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