Difference between revisions of "Corporate Identity"
From ControllingWiki
Achtung. Sie nutzen eine nicht mehr unterstützte Version des Internet Explorer. Es kann zu Darstellungsfehlern kommen. Bitte ziehen Sie einen Wechsel zu einer neueren Version des Internet Explorer in Erwägung oder wechseln Sie zu einer freien Alternative wie Firefox.| [unchecked revision] | [quality revision] |
(Created page with "Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought...") |
|||
| (2 intermediate revisions by 2 users not shown) | |||
| Line 1: | Line 1: | ||
Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player. | Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player. | ||
| − | |||
== Source == | == Source == | ||
ICV-Statement "Grundmodell für Kommunikations-Controlling" | ICV-Statement "Grundmodell für Kommunikations-Controlling" | ||
| − | |||
| − | |||
== Internet == | == Internet == | ||
[http://www.communicationcontrolling.de]www.communicationcontrolling.de | [http://www.communicationcontrolling.de]www.communicationcontrolling.de | ||
| − | |||
| − | |||
== First version by == | == First version by == | ||
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe | ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe | ||
Latest revision as of 14:24, 4 June 2020
Corporate identity (CI) is a coordinated input of action, communication and appearance, both inwards and outwards. The basis for that is a mission statement which is then brought to life through corporate identity. The aim of the corporate identity is a lasting company development. The CI is also a personality in an organization, which acts and is treated as an integrated player.
Source
ICV-Statement "Grundmodell für Kommunikations-Controlling"
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
