Effectiveness
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Effectiveness describes how effectively goals are achieved. According to that it is an (alternative) approach that leads to the desired targets. Drucker makes it clear with “doing the right things”, which means appropriateness of measures for achieving goals.
Source
ICV-Statement „Grundmodell für Kommunikations-Controlling“
Internet
[1]www.communicationcontrolling.de
First version by
ICV work group "Kommunikations-Controlling", leader: Dr. Reimer Stobbe
